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CRM is short for Customer Relationship Management. It’s a software solution that brings a host of capabilities together. You can store all your prospects and customers, make calls, send emails, create reports, schedule appointments, add notes, manage your pipeline, and find out who’s opened your latest email—without stepping out of the CRM system.
A CRM system brings all this information into one cohesive unit. The customer’s complete history with your business exists alongside a list of your deals; your emails, notes, and appointments live in one interface. Add to this the fact that you can get real-time notifications when your customers perform a significant activity—like when they visit your Pricing page or click on a link in your email. We’re talking about a goldmine of information available in one system, under one roof.
CRM is therefore the one-stop shop for your sales teams. It can be the difference between winning a deal and losing it. It can also be your gateway to increased sales productivity, healthier pipelines and better coordination between (and beyond) teams. But at its core, CRM software helps you build lasting relationships with your customers.
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